Helping you get clarity on your three-year objectives and create an actionable plan with key milestones to enable you and your team to achieve it.
To delivery deliver on your vision, your organization has to have the capabilities (people/skills, processes, knowledge, technology and metrics) to implement it. Every plan we create has the capabilities needed to execute identified and the organization structure in place.
With constant disruption in your industry and adjacent markets, it is important to future-proof the business to account for consumer changes, changes in competition and how the routes to market will evolve. In turn we can identify areas for growth, areas of risk and, sizing at the Total Addressable Market, prioritize your growth choices.
The business case explains the benefits of a strategic option, how it will be executed, what it will cost and why it is a good investment for the organization. This can be used to get support for an initiative by senior leaders in an organization or form the basis of an investor presentation.
Creating the investor presentation lays out the rationale for your vision, the size of the opportunity, how the company should succeed, the strength of the management team, financial models and expected return. This can be tailored for different types of investors.
Having worked on behalf of many strategic buyers and private equity firms, we know what needs to be in place for a successful exit at a high valuation. We can lay out the different exit options to best suit the exit objectives of the investors and management team.
Having built brands from the ground up and managed some of the biggest brands in the world, we create brand architectures that ensure each piece of marketing execution delivers against the brand proposition. We use our world class experience to focus on designing marketing strategies that will deliver results.
Having worked in the US and international markets, we have practical sales experience of building channel plans across all brick and mortar & online channels. These take into account brand, pack, price architectures and the successful execution of those programs time after time.
A holistic approach to where the consumer is going in the future can ensure you are the brand or product of choice as markets change. Our insights tell us what marketing programs are needed to drive changes in consumer behavior and drive growth for new brands or for mature brands that have plateaued.
Having developed discipline and expertise from over 20 years in market research, we can revitalise a client's existing research work to find fresh and new insights. We can also undertake primary market research with our research partners.
Having managed over 50 agency pitches in the US and Internationally, we have a streamlined the pitch process that minimises the use of client time. We will undertake the initial agency screening, write the briefs for the pitch and manage pitch logistics, candidate agency evaluation and even fee-negotiation if required.
We are always looking for the return on the next marketingdollar invested and have a number of models to look at marketing ROI.
