Growth Experts
Our experts have sat on boards of public companies, started, grown and sold companies, turned stagnating companies around and led Fortune 500 companies into new categories, new markets with new capabilities and scaled entrepreneurial businesses for high multiple exit.
Mike Farasciano
CEO & President
Mike Farasciano partners with brands to achieve significant growth and lasting transformations. He's driven by the belief that superior customer insights, translated into effective action, are the key to outperforming the market. Under Mike's leadership, GrowthX leverages cutting-edge quantitative and qualitative research, along with big data analytics, to pinpoint high-potential growth opportunities for clients.
This data-driven approach fuels the development of innovative marketing strategies, encompassing everything from value propositions and branding to pricing and customer experience, ultimately delivering tangible results and sustainable value. Mike has used his extensive marketing experience to help many iconic brands achieve superior success including: Subway, Kohler, Lindt, Ghirardelli and Audi.
Mike Farasciano partners with brands to achieve significant growth and lasting transformations. He's driven by the belief that superior customer insights, translated into effective action, are the key to outperforming the market. Under Mike's leadership, GrowthX leverages cutting-edge quantitative and qualitative research, along with big data analytics, to pinpoint high-potential growth opportunities for clients.
This data-driven approach fuels the development of innovative marketing strategies, encompassing everything from value propositions and branding to pricing and customer experience, ultimately delivering tangible results and sustainable value. Mike has used his extensive marketing experience to help many iconic brands achieve superior success including: Subway, Kohler, Lindt, Ghirardelli and Audi.
Maddie Hamill
Chief Strategy Officer
Maddie has unrivalled expertise and experience in growth strategy and planning for some of the most well-known brands from Fortune 500, public companies & world-changing start-ups. A former VP Global Strategy at Coca-Cola, Maddie has also delivered for Apple, General Mills, Kimberly-Clark, EggLife Foods, Ready Refresh and many others. She has been featured in Fortune Magazine and is a member of Women Corporate Directors.
Maddie has unrivalled expertise and experience in growth strategy and planning for some of the most well-known brands from Fortune 500, public companies & world-changing start-ups. A former VP Global Strategy at Coca-Cola, Maddie has also delivered for Apple, General Mills, Kimberly-Clark, EggLife Foods, Ready Refresh and many others. She has been featured in Fortune Magazine and is a member of Women Corporate Directors.
Terry Hildebrand
SVP, Group Strategy Director
Terry has held senior global leadership roles in Strategic Planning and Human Resources at Walgreens, Boots Alliance and Coca-Cola. As the global leader for talent management, capability and organizational development and change management, Terry is expert in how to move from strategic planning to pragmatic implementation throughout an organization. Terry is also a renowned lecturer in the Organization Development field.
Terry has held senior global leadership roles in Strategic Planning and Human Resources at Walgreens, Boots Alliance and Coca-Cola. As the global leader for talent management, capability and organizational development and change management, Terry is expert in how to move from strategic planning to pragmatic implementation throughout an organization. Terry is also a renowned lecturer in the Organization Development field.
Susan McWhorter Driscoll
SVP, Group Strategy Director
Susan is a serial entrepreneur, investor and board member, globally recognised as founder of Ignition, the international experiential marketing company that created and executed global events for companies like Vodafone, ESPN, BP Olympic Torch Relays and FIFA World Cup Trophy Tours. Now, Susan has built up a world-class track record in strategy, financial management, operational implementation, growth plans and exit strategies.
Susan is a serial entrepreneur, investor and board member, globally recognised as founder of Ignition, the international experiential marketing company that created and executed global events for companies like Vodafone, ESPN, BP Olympic Torch Relays and FIFA World Cup Trophy Tours. Now, Susan has built up a world-class track record in strategy, financial management, operational implementation, growth plans and exit strategies.
Doug Roach
SVP, Group Strategy Director
Doug is a leading authority on omni-channel marketing and Amazon. Having held both Chief Marketing & Sales positions, Doug has helped countless brands sell more units, sell-in or expand at retail, and develop a holistic commerce strategy, ensuring that a brand is optimized for all channels. Highly skilled in omnichannel marketplace management, D2C commerce, and other ROI based marketing initiatives, Doug has developed specific products for individual sales channels (e.g. Amazon) based upon data and analytics. Doug has worked at and consulted on a variety of national brands including Tempur-Pedic, Gorilla Glue, Chiquita, Dupont, Sharp and many others.
Doug is a leading authority on omni-channel marketing and Amazon. Having held both Chief Marketing & Sales positions, Doug has helped countless brands sell more units, sell-in or expand at retail, and develop a holistic commerce strategy, ensuring that a brand is optimized for all channels. Highly skilled in omnichannel marketplace management, D2C commerce, and other ROI based marketing initiatives, Doug has developed specific products for individual sales channels (e.g. Amazon) based upon data and analytics. Doug has worked at and consulted on a variety of national brands including Tempur-Pedic, Gorilla Glue, Chiquita, Dupont, Sharp and many others.
Our Methodology
Blueprint for Growth
GrowthX uses its proven “Blueprint for Growth” methodology, which focuses on creating actionable plans that will deliver future growth, not situational analysis. These plans are developed in partnership with clients, designed to create value, deliver high valuations and enhanced ROI.
Strategic Planning
- Long Term Strategic & Operational Planning
- Organization and Capability Planning
- Market Landscape Vison & Assessment
- Business Case Development
- Investor Presentations
- Exit Strategy & Evaluation
Marketing
- Marketing & Brand Strategy
- Sales Channel Strategy
- Consumer Insights
- Marketing Research
- Pitch Process Management
- Marketing ROI
Our Clients
We drive value for Fortune 500 companies, public companies, large corporations, private equity firms & world-changing start ups.
